What does the term "custom build stand" mean?
Despite varying levels of customisation being available, not every exhibition stand is classed as a custom build
These are 100% bespoke stands designed and built exactly for your requirements, and when done properly they can be incredibly impressive! A lot of time and money goes into getting every detail just right, which is why finding a perfect stand building partner is essential to having a successful event.
Points to consider:
Depending on what your aims are for the event, it might be worth spending that bit extra for a custom exhibition stand that will really make those who see it say "wow!"
With a custom build exhibition stand there are absolutely no limits to what can be built...as long as you have the budget for it. If being creative and having a truly unique stand is for you, then this is the way to go.
In a consumer's mind, the larger and more extravagant the exhibition stand, the larger and more impressive a company must be. As we know, it doesn't necessarily work like that, however if appearing to be a larger organisation than your competitors brings benefits in your industry then it might be worth putting the extra marketing budget into a bespoke custom exhibition stand instead of anything else.
Is it a brand awareness exercise? Do you have a big product launch? Or is it simply a routine exhibition you attend each year? All of these are important questions which can determine whether or not a custom build stand is best for you.
If your stand location is in a very busy exhibition hall with hundreds (or maybe even thousands) of other companies, one of the hardest challenges is to actually stand out and get noticed. A custom exhibition stand can immediately showcase your company branding in an eye catching way, to draw the visitors towards you in a way that a modular system rarely can.